Canadian athletic wear brand known for its minimalist style and premium, handcrafted fleece and jersey staples.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2007 in Vancouver, BC, by Craig Atkinson, Reigning Champ is a premium athletic wear brand built on the principles “Respect the details. Master simplicity.”. The brand’s roots are in its parent company, CYC Design Corporation, which was a renowned manufacturer for cult streetwear labels like Supreme for over a decade, honing its expertise in high-quality fleece and fabric development. This manufacturing heritage is central to Reigning Champ's identity, with a focus on rugged construction, signature fabrics like Midweight Terry, and timeless, minimalist designs that eschew fleeting trends. Core products revolve around elevated sportswear essentials, including hoodies, sweatpants, and t-shirts, characterized by durable flatlock seams and an athletic yet tailored fit.