reiko
Marseille-based brand known for its perfectly-cut trousers and denim, blending contemporary style with elegant, modern design.
ORIGIN
France
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in Marseille in 2009 by Véli Weber, Bryan Assouline, and Yoann Assouline, Reiko began with a clear goal: to become a benchmark for women's trousers. The brand quickly established a reputation for its expertise in chinos and denim, focusing on flattering, impeccable cuts and high-quality, comfortable materials. Reiko’s design philosophy centers on creating timeless yet modern pieces that structure the silhouette and provide a foundation for a sophisticated wardrobe.
Featured Items
Women‘s Straight Leg
$42.00$189.00
Women‘s Skinny Jeans
$38.00$168.00
Women‘s Denim Pants
$119.00$266.00
Women‘s Denim Pants
$35.00$189.00
Women‘s Casual Pants
$24.00$180.00
Women‘s Straight Leg
$120.00$266.00
Women‘s Straight Leg
$42.00$189.00
Women‘s Skinny Jeans
$38.00$168.00
Women‘s Denim Pants
$119.00$266.00
Women‘s Denim Pants
$35.00$189.00
Women‘s Casual Pants
$24.00$180.00
Women‘s Straight Leg
$120.00$266.00
Learn More
Reiko opens first flagship in Marseille
This article reports on the opening of Reiko's first flagship store in its home city of Marseille. It describes the store's design and how the minimalist aesthetic was chosen to emphasize the brand's identity and its focus on high-quality trousers and jeans.
Our Story
This official brand page details the founding story of Reiko, introducing co-founders Bryan Assouline and Veli Weber. It outlines their vision, brand DNA, and focus on creating high-quality trousers and denim with impeccable cuts.
Reiko for Women
This profile on fashion retailer L'Exception introduces Reiko's origin story, noting its 2009 founding by Véli Weber, Bryan Assouline, and Yoann Assouline. It highlights the brand's mission to become a benchmark for women's trousers through quality, comfort, and well-executed cuts.