Latina-owned beauty brand celebrating cultural duality with bold, high-pigment makeup and unapologetic pride.
ORIGIN
USA
PRICE TIER
mid
Founded in 2016 by Regina Merson, a former bankruptcy lawyer born in Mexico and raised in the United States, Reina Rebelde is a beauty brand that unapologetically celebrates the duality of the Latina experience. Merson, who left her legal career after a “mid-life crisis” to pursue her passion for makeup, drew inspiration from the telenovela *Rosa Salvaje* and her mother’s beauty rituals to create a line that honors both the “Reina” (Queen) and the “Rebelde” (Rebel) within.