Italian-made brand known for its sculptural, hand-crafted hats that blend traditional millinery with an experimental, avant-garde design.
ORIGIN
Italy
PRICE TIER
premium
Austrian-born designer Reinhard Plank established his artisanal hat brand after relocating to Florence in 2005 to immerse himself in the region’s rich history of millinery. A graduate of Industrial Design, Plank explores the relationship between humans and objects, creating hats that function as both protective shells and tools of self-expression. His work is defined by an experimental approach to traditional craftsmanship, where classic materials like felt, wool, and straw are transformed through unconventional treatments such as waxing, burning, and hand-molding.