rejina pyo

Founded in 2014 by Korean-born, London-based designer Rejina Pyo, the brand offers a vision of dressing as a joyful, everyday act. A graduate of the esteemed Central Saint Martins, Pyo creates clothes that blend playful, unexpected details with elegant, wearable forms. The collections are recognized for their sculptural silhouettes, artful use of color, and signature features like crafted buttons, striking a balance between feminine and masculine elements. Rather than chase fleeting trends, the brand focuses on creating timeless, high-quality pieces designed to be cherished and worn for years. The Rejina Pyo woman is viewed as creative, confident, and appreciative of art and culture, seeking clothing that feels both special and effortlessly integrated into her life.

See more