r.e.m. beauty

Founded in 2021 by pop icon Ariana Grande, r.e.m. beauty is a California-based cosmetics brand rooted in a space-age aesthetic and a commitment to accessible, high-performing makeup. The brand’s identity is heavily influenced by Grande’s own signature style and whimsical vision, offering products that encourage creativity and self-expression. r.e.m. beauty focuses on vegan, cruelty-free, and paraben-free formulas across its core product lines, which include complexion-enhancing foundations, highly pigmented liquid eyeshadows, and hydrating lip products.

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