French botanical haircare brand known for its scalp-first philosophy and targeted, plant-based treatments.
ORIGIN
France
PRICE TIER
premium
Founded in 1957 by a French hairdresser fascinated with botany, René Furterer pioneered the philosophy that beautiful hair grows from a healthy scalp, much like a plant in fertile soil. This scalp-first approach, which was revolutionary at the time, was born from René Furterer's experience in his Parisian salon, where he sought natural solutions for clients' hair damaged by popular 1950s styling techniques. The brand's methodology is built on a three-phase ritual—Prepare, Cleanse, and Treat—using expertly formulated products rich in essential oils and plant extracts.