American intimates brand known for its accessible, everyday lingerie, sleepwear, and playful matching sets.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1986 by René Rofé, an Egyptian immigrant who turned a discount-store hustle into a global intimates business, René Rofé is a New York-based brand specializing in accessible lingerie, sleepwear, and infant apparel. Operating as a division of International Intimates Inc., the label focuses on delivering everyday comfort and playful designs at an affordable price point. The brand’s core product lines include soft sleepwear, supportive everyday bras, and sultry lingerie sets, often featuring lace trims, vibrant color palettes, and novelty prints.