Italian denim house known for its vintage-inspired jeans and contemporary casual wear with a focus on fabric innovation.
ORIGIN
Italy
PRICE TIER
premium
Founded by Claudio Buziol in 1978, Replay is an Italian brand rooted in the heritage of denim and the idea of reinterpreting vintage styles for a contemporary audience. The brand, part of the Fashion Box Group, quickly established itself with innovative textiles like the 'Double Ring Denim' and has since become a major international player in the casual wear market. While its core identity is built on expertly crafted jeans, Replay has expanded to offer a full range of apparel, footwear, and accessories for men, women, and children, all defined by a characteristic Italian design and commitment to quality.