repose ams
Amsterdam-based children's wear label known for its sustainable materials, modern aesthetic, and timeless, high-quality pieces.
ORIGIN
Netherlands
PRICE TIER
premium
SPECIALIZATION
KIDS
Founded in Amsterdam in 2014 by designer In-Yeo Couperus, Repose AMS began with the search for a perfect knitted baby blanket. It has since evolved into a complete children's wear brand for ages 1 month to 16 years, built on a philosophy of conscious design and longevity. The brand combines a sophisticated, urban coolness with the uninhibited joy of childhood, resulting in collections that are both modern and timeless. Repose AMS is committed to sustainability, utilizing materials like GOTS-certified organic cotton and recycled fabrics for its collections, which are primarily produced in Portugal. This commitment extends to its circular fashion initiative, R E L O V E D, a platform for reselling pre-loved, high-quality children's clothing to give them a second life and reduce fashion's environmental footprint. The brand's aesthetic is characterized by a harmonious blend of color, form, and texture, creating unique and lasting pieces designed to be cherished and passed down.
Featured Items
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Reloved
An interview with founder In-Yeo Couperus about her background, the founding of Repose AMS, and the launch of the RELOVED resale platform, which gives a second life to used clothing and is central to the brand's sustainability mission.
Repose AMS | Brand Guide
A comprehensive brand profile detailing the Amsterdam-based brand's aesthetic, product range, and commitment to sustainability, including its use of organic materials and its circular buy-back program, RELOVED.
About
The official brand story from Repose AMS, detailing its founding in 2014 by In-Yeo Couperus, its evolution from a single baby blanket to a full children's wear line, and its core philosophy of inclusivity and environmental responsibility.