Italian-born, French-crafted luxury fragrance house inspired by the cinematic allure of Californian hotel life.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2025 by Francesco Ragazzi and the Ruffini family's Archive investment group, Réservation Parfums is a luxury fragrance house that bridges Italian entrepreneurial vision, French olfactory craftsmanship, and the free-spirited essence of California. The brand is built around the conceptual framework of an imaginary, sun-drenched Californian hotel, where each scent represents a different room, mood, or moment of a guest's stay.