Japanese fragrance and apothecary brand known for its streetwear-infused lifestyle products and minimalist, music-inspired scents.
ORIGIN
Japan
PRICE TIER
premium
Founded in Tokyo in 2009 by streetwear pioneer Hiroshi Fujiwara and physician Daisuke Murakami, retaW (water spelled backwards) approaches fragrance through a distinctively cultural lens. Rooted in Fujiwara’s deep ties to music and street culture, the brand creates apothecary and lifestyle goods designed to seamlessly integrate into daily life rather than being reserved for special occasions. The product lineup spans solid perfumes, body washes, fabric sprays, and signature car tags, all packaged with a utilitarian, minimalist aesthetic that echoes mass-produced industrial goods.