California-based luxury hair care brand known for its clean, botanical formulas and minimalist aesthetic.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2011 by hairstylist Garrett Markenson, Reverie is a luxury hair care brand that pioneered the “skinification” of hair. Born from Markenson’s desire to bridge the gap between clean beauty and high-performance salon products, the California-based label is celebrated for its “less is plenty” philosophy. The brand treats hair care with the same rigor as skincare, utilizing ethically sourced, bio-active botanicals to create multi-functional essentials that nurture scalp health and hair integrity without synthetic fillers.