revolution

Founded in 2014 by Adam Minto and Tom Allsworth in the United Kingdom, Revolution Beauty was established with a mission to democratize the cosmetics industry. The brand quickly gained traction by offering highly affordable, trend-driven makeup and skincare that closely mirrors luxury beauty innovations. Known for its rapid product development and extensive shade ranges, Revolution Beauty caters to a diverse, Gen Z-heavy audience seeking accessible alternatives to high-end cosmetics.

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