British mass-market beauty brand known for its affordable, trend-driven cosmetics and extensive shade ranges.
ORIGIN
United Kingdom
PRICE TIER
affordable
Founded in 2014 by Adam Minto and Tom Allsworth in the United Kingdom, Revolution Beauty was established with a mission to democratize the cosmetics industry. The brand quickly gained traction by offering highly affordable, trend-driven makeup and skincare that closely mirrors luxury beauty innovations. Known for its rapid product development and extensive shade ranges, Revolution Beauty caters to a diverse, Gen Z-heavy audience seeking accessible alternatives to high-end cosmetics.