rewoolution

Founded in 2010 in Biella, Italy, Rewoolution is the activewear arm of Reda, a historic wool mill established in 1865. Born from a desire to bridge the gap between technical performance and Italian tailoring, the brand leverages over 150 years of textile mastery to create high-performance sportswear using 100% Merino wool. Unlike synthetic alternatives, Rewoolution’s garments rely on the natural thermoregulating and breathable properties of ZQRX-certified wool, sourced directly from the company’s own farms in New Zealand.

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