Italian niche fragrance house known for its minimalist, unisex scents and accessible approach to luxury perfumery.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2019 in Milan by brothers Stefano and Andrea Aschieri, Rhizome is a niche fragrance house rewriting the rules of artistic perfumery. Born from a desire to strip away the industry’s "fake luxury" and inflated pricing, the brand champions a philosophy of essentiality and accessibility. The founders, with backgrounds in fashion retail and design, position Rhizome as a "vibe" rather than just a scent company, targeting a younger generation often alienated by traditional, exclusionary niche brands.