A minimalist skincare and color brand founded by Hailey Bieber, known for its curated, science-backed essentials.
ORIGIN
United States
PRICE TIER
contemporary
Launched in 2022 by founder Hailey Bieber, Rhode is a skincare and color brand built on a philosophy of minimalist, intentional essentials. Based in California, the brand emerged from Bieber’s own journey toward healthier skin, with a mission to simplify skincare through effective, science-backed formulations developed with dermatologists. Rhode debuted with a focused collection including its viral Peptide Glazing Fluid and Barrier Restore Cream, designed to hydrate and nourish the skin barrier for a signature 'glazed' finish. The brand’s aesthetic is clean and modern, resonating with a digitally native audience that values authenticity and a “less is more” approach.