rice nine ten

Founded in 2017 by Shohei Kimura, RICE NINE TEN is a Tokyo-based menswear label born from its founder’s fashion experience in New York City. The brand’s name is a creative interpretation of Japanese characters that form the word “iki” (粋), representing a spirit of refined, rebellious elegance inspired by the historic Kabukimono. This philosophy drives an approach that balances tradition with innovation, creating unique pieces with a sense of identity and humor.

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