German fashion brand known for its expressive, ready-to-wear collections for women, positioned between mainstream and premium.
ORIGIN
Germany
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in Germany in 2006 by brothers Patrick and Denis Stupp, Rich & Royal is a womenswear brand born from the family's apparel business. Inspired by a trip to New York, the brand targets confident, stylish women—or "superwomen," as they call them—who appreciate high-quality, trend-aware fashion that is both expressive and easy to wear. The collections are designed to translate runway looks into accessible, ready-to-wear pieces with a touch of luxury for everyday life. The brand emphasizes its commitment to quality through carefully selected materials and precise workmanship, with many of its basic garments produced by long-standing partners in Portugal and Greece.
$37.00$181.00
$29.00$173.00
$37.00$181.00
$29.00$173.00
Rich & Royal launches a revised brand strategy for 2025, focusing on a more feminine style that blends value with modernity, following an intensive analysis of the brand's identity.
The brand unveils a renovated showroom in Düsseldorf reflecting its new premium brand identity and logo, accompanied by the claim 'Dressing Superwomen'.
Rich & Royal introduces its Spring/Summer 2026 collections 'Urban Bloom' and 'Retro Romance', focusing on themes of change and lightness with feminine, colorful styles.
The brand restructures its sales leadership, appointing Hannah Rieger as the new Sales Director to strengthen its market position.
A comprehensive profile detailing the founder story of brothers Patrick and Denis Stupp, the brand's launch in 2006, and its strategic focus on 'superwomen' and sustainable European production.