California-based apparel brand known for its elevated, sustainable basics and ultra-soft loungewear essentials.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2010 by Iva Pawling and Tim Morse in Southern California, Richer Poorer initially launched as a men's sock brand before evolving into a full-scale apparel label focused on elevated basics. The brand's aesthetic is rooted in a relaxed, California-cool sensibility, offering minimalist, versatile pieces designed for everyday wear. Richer Poorer is best known for its ultra-soft Pima cotton tees, cozy recycled fleece sweatpants, and unrestrictive bralettes, all crafted with a focus on "confidence in comfort." The product lines blur the boundary between loungewear and ready-to-wear, appealing to consumers seeking effortless, comfortable silhouettes that do not sacrifice style.