rifò

Founded in 2017 by Niccolò Cipriani, Rifò is an Italian fashion brand born from a desire to counter the waste of the fast-fashion industry. Operating from Prato, a city with a centuries-old tradition of textile recycling, the brand produces high-quality knitwear and accessories from regenerated materials like cashmere, wool, and cotton. The name "Rifò" is a Tuscan inflection of "rifare," meaning "to remake," which reflects its core mission of transforming textile waste into new resources.

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