rini

Founded in 2025 by actor Shay Mitchell, Esther Song, and Matte Babel, rini is a U.S.-based children's skincare brand that merges K-beauty innovation with pediatric science. Inspired by the founders' own parenting experiences—specifically the need for safe, gentle products to remove face paint and soothe delicate skin—the brand was created to offer a trustworthy alternative to unregulated play makeup and harsh adult cosmetics.

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