Celebrity beauty brand by Lisa Rinna known for its signature lip kits, bold style, and vegan-friendly formulas.
ORIGIN
United States
PRICE TIER
contemporary
Launched in 2020 by television personality Lisa Rinna, Rinna Beauty is a cosmetics brand born from her decades of experience in front of the camera. The brand debuted with its signature Icon Collection Lip Kits, which include a coordinating lipstick, gloss, and liner, capitalizing on Rinna's status as a self-proclaimed "lip pioneer." The initial success led to an expansion into eye makeup, body care like the Dryp Tease body oil, and fragrances. Rinna Beauty positions itself as luxurious, yet accessible and inclusive, with a core message that "beauty has no borders."