Australian surfwear brand founded in 1969, known for performance-driven wetsuits, boardshorts, and beach lifestyle apparel.
ORIGIN
Australia
PRICE TIER
premium
Founded in 1969 in the cold-water surf town of Torquay, Australia, Rip Curl was born from the shared vision of two surfers, Doug 'Claw' Warbrick and Brian Singer, who wanted to make a living from their passion. The brand began by shaping surfboards and quickly pivoted to wetsuits, recognizing a critical need for technical gear that could withstand the chilly Victorian coast. This early focus on functionality established Rip Curl as a core surfing company, built by surfers for surfers. Its identity is deeply rooted in 'The Search'—a guiding philosophy that embodies the adventurous pursuit of perfect waves and a life centered around the ocean.