Celebrity colorist-led hair care brand known for inventing the root concealer spray for professional-level color maintenance at home.
ORIGIN
USA
PRICE TIER
premium
Founded by renowned celebrity colorist Rita Hazan, the eponymous brand launched in 2011 to translate her salon expertise into at-home solutions for color-treated hair. A native New Yorker who honed her craft at the Oribe salon, Hazan identified a critical gap in the market after hearing clients constantly complain about visible roots between appointments. This led to the creation of her revolutionary Root Concealer, the first-of-its-kind aerosol spray that established a new category in beauty and became the brand’s hero product. The line is built on a philosophy of practicality and performance, intended to extend the life of hair color and maintain its vibrancy.