rivvia projects

Founded in 2022 by Australian Olympian and world tour surfer Julian Wilson, Rivvia Projects is a lifestyle apparel brand rooted in the culture of active discovery. The name itself is a portmanteau of his two children, reflecting a personal and family-oriented approach to the brand's identity. Inspired by Wilson's own passions for surfing, golf, skating, and mountain biking, the brand creates versatile products designed for a world where surf, sport, and street style converge. The core product offering consists of reliable, everyday pieces like boardshorts, polos, t-shirts, and hoodies, all designed to be adaptable and timeless.\n\nThe brand’s philosophy centers on encouraging an unplanned, active existence driven by fun and play. This is expressed through clean, functional designs and a color palette that often features washed-out creams, deep greens, and classic blacks, moving beyond typical surf aesthetics while remaining minimalistic. Retailers emphasize the brand's commitment to quality, with descriptions highlighting durable materials and a focus on every detail, fit, and fabric. Positioned as a surging label in the surf and lifestyle space, Rivvia Projects is expanding its presence through selective retail partnerships and by sponsoring other professional surfers, aiming to redefine modern surfwear with an elevated, multi-functional approach.