Swiss watchmaker known for provocative, pop-culture-inspired designs that incorporate materials from icons like the Titanic and Apollo 11.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in Geneva in 2004, RJ—originally known as Romain Jerome—carved a unique niche in Swiss watchmaking by creating timepieces built around stories and cultural artifacts. The brand’s “DNA of Famous Legends” concept involved incorporating unconventional materials directly into its watches, such as steel from the wreck of the Titanic, dust from the moon, and ash from the Eyjafjallajökull volcano. This polarizing approach, which prioritized narrative and provocation over traditional horology, defined the brand's identity. Led by a series of creative CEOs, the brand later expanded its focus to include pop culture collaborations, releasing limited-edition watches featuring icons like Batman, Spider-Man, and classic video game characters like Space Invaders and Pac-Man.