Pioneering clean beauty brand known for its multitasking cream formulas and radiant, skin-loving ingredients.
ORIGIN
USA
PRICE TIER
premium
A vanguard of the clean beauty movement, RMS Beauty was founded in 2009 by master makeup artist Rose-Marie Swift. After experiencing health issues linked to cosmetic toxins, the 30-year industry veteran—with a portfolio including Vogue, Louis Vuitton, and top supermodels—set out to create a line of high-performing color cosmetics with nourishing, food-grade, and organic ingredients. The brand’s philosophy centers on creating makeup that doubles as skincare, using raw and minimally processed formulas to preserve the life force of their natural ingredients. The result is a curated collection of essentials that enhance rather than cover, promoting a signature lit-from-within glow.