Italian fashion house known for its glamorous, avant-garde designs and audacious use of gold, embroidery, and optical prints.
ORIGIN
Italy
PRICE TIER
contemporary
Founded by Rocco Barocco (born Antonio Muscariello) in Rome, this Italian fashion house rose to prominence in the 1970s. After moving to Rome in 1962 and training in prominent ateliers, Barocco opened his own showroom in Piazza di Spagna in 1974, launching his first prêt-à-porter collection in 1979. The brand is defined by a style that blends rigor with audacious, sexy, and imaginative design. Barocco is known for his love of daring details, luxurious materials like satins and cashmeres, and a distinctive color palette favoring black, black-and-white, and optical effects. He gained significant influence in the 1980s with his use of asymmetry and bold patterns.