Italian fashion house recognized for its glamorous, feminine designs and daring use of gold and embroidery.
ORIGIN
Italy
PRICE TIER
premium
Founded in Rome in 1974 by Rocco Barocco, the eponymous brand quickly became a fixture in Italian fashion, celebrated for its bold and feminine style. Originally from Naples, the designer—born Antonio Muscariello—moved to Rome in 1962 and established his own atelier in the Piazza di Spagna, building a reputation for high-fashion creations that attracted the Roman jet set. His designs are defined by a taste for the daring and imaginative, often incorporating intricate embroidery, gold detailing, and striking black-and-white combinations. The brand favors sumptuous materials like satins, crêpes, and cashmeres to create its signature sexy and rigorous silhouettes.