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rockfish

British-born, Korean-rebranded footwear label known for its viral balletcore flats and handmade natural rubber rainboots.

ORIGIN

United Kingdom

PRICE TIER

contemporary

Founded in Cornwall in 2004 and later acquired and rebranded by South Korean firm AU Brands, Rockfish Weatherwear has evolved from a traditional British countryside label into a viral K-fashion sensation. The brand merges its rugged, weather-resistant heritage with a highly stylized, contemporary aesthetic, capturing the attention of young consumers across Asia.

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