Minimalist beauty brand founded by Hailey Bieber, known for its viral peptide lip treatments and glazed aesthetic.
ORIGIN
United States
PRICE TIER
mid
Founded in 2022 by model and entrepreneur Hailey Bieber in Beverly Hills, California, Rhode has quickly become a defining force in the modern beauty landscape. Rooted in the "clean girl" and "glazed donut" aesthetic popularized by its founder, the brand focuses on a highly curated, less-is-more approach to skincare and makeup hybrids. Rhode’s core product line—featuring the viral Peptide Lip Treatments, Glazing Milk, and Barrier Restore Cream—is designed to deliver deep hydration and a signature dewy finish.