Los Angeles-based clean beauty brand known for its innovative, shimmery eyeshadows and high-performance, luxury-focused formulas.
ORIGIN
USA
PRICE TIER
premium
Launched in 2019 from Los Angeles, Róen Beauty was founded by clean beauty advocate Tiffany Thurston Scott to merge high-glamour aesthetics with non-toxic ingredients. Inspired by her realization that many iconic luxury cosmetics contained harmful substances, the brand was built on transparency and performance, adhering to the European Union’s strict clean beauty standards. Róen is celebrated for its unique eyeshadows, which have a proprietary formula that is a hybrid between a cream and a powder, designed for an effortless, finger-application that delivers a signature wet-look, foil-like shimmer. The brand’s core products include their Lid Illume palettes, Cake Mascara, and Kiss My Liquid Lip Balms.