rojas

Founded in 2016 by Madrid-born, New York-based designer Alejandra Alonso Rojas, her eponymous label is rooted in a deep family heritage of hand-knitting and Spanish craftsmanship. A fourth-generation knitter, Rojas translates her archival family photographs and traditional techniques into a modern, casual luxury aesthetic. The brand is celebrated for its impeccable tailoring, featherweight silks, and signature hand-knits, offering a seasonless approach to dressing that emphasizes versatility and layerability. Core product lines include fluid slip dresses, tailored outerwear, and chunky knitwear that seamlessly transition from day to night.

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