roka

Founded in 2013 in Austin, Texas, by former Stanford All-American swimmers Rob Canales and Kurt Spenser, ROKA was born out of a desire to redefine the standard for performance design. The founders initially launched the brand with a revolutionary wetsuit optimized for swimming mobility, quickly gaining traction in the triathlon community. Today, ROKA has evolved into a leading performance eyewear and technical apparel brand, bridging the gap between elite athletic gear and everyday active lifestyle wear.

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