A Swiss luxury watchmaker known for its precision, durability, and timeless design.
ORIGIN
Switzerland
PRICE TIER
luxury
Rolex is a Swiss luxury watch manufacturer founded in 1905 by Hans Wilsdorf and Alfred Davis in London, later moving its base of operations to Geneva, Switzerland. The brand is renowned for its high-precision timepieces and numerous innovations that have shaped the history of watchmaking, including the first waterproof wristwatch, the Oyster, in 1926, and the Perpetual rotor self-winding mechanism. Rolex oversees the entire manufacturing process in-house, from the casting of its own gold alloys to the hand-assembly of its movements, ensuring exceptional quality and durability.