South Korean beauty brand known for its viral, affordable lip tints and trend-driven, everyday makeup.
ORIGIN
South Korea
PRICE TIER
affordable
Founded in 2016 in South Korea by beauty influencer Saerom Min (Gaeko) and iFamily SC, rom&nd has rapidly become a defining force in the global K-beauty market. Min, a state-certified colorist, leveraged her expertise to develop a brand that prioritizes flattering, highly specific color palettes tailored to both warm and cool undertones. The brand is celebrated for its trend-driven, romantic chic aesthetic, offering accessible products that enhance natural beauty without requiring professional skills.