Lebanese luxury brand known for deconstructed, gender-fluid designs and an activist-driven approach to sustainable fashion.
ORIGIN
Lebanon
PRICE TIER
luxury
Founded in 2017 by the Lebanese designer of the same name, Roni Helou is a Beirut-based fashion brand built on the pillars of sustainability and activism. A graduate of the free design institution Creative Space Beirut, Helou creates forward-thinking, androgynous ready-to-wear that addresses social and environmental issues. The brand is known for its deconstructed silhouettes, sharp tailoring, and use of upcycled deadstock and vintage fabrics, some sourced from the period of the Lebanese Civil War. This commitment to ethical production is central to the brand's identity, with all manufacturing done locally in Lebanon to support artisans and fair labor practices.