Canadian lifestyle brand inspired by the outdoors, known for its handcrafted leather goods and comfortable fleece sweats.
ORIGIN
Canada
PRICE TIER
premium
Founded in 1973 by Detroit natives Michael Budman and Don Green, Roots was born from a shared love for the Canadian wilderness discovered at a summer camp in Algonquin Park. The brand began with a single product, the negative-heel shoe, and quickly grew into a symbol of Canadian culture, blending rugged outdoor utility with city-ready comfort. Its identity is built on quality craftsmanship, anchored by its Toronto-based leather factory where artisans handcraft signature items like the Varsity Jacket and durable leather bags. Alongside its leather goods, the brand is famous for its ultra-soft Salt & Pepper sweats, which have become a staple of casual Canadian style.