A clean beauty brand known for its minimalist aesthetic and science-led, sustainable formulas.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded by model Rosie Huntington-Whiteley, Rose Inc. launched in 2021 as a clean beauty brand merging high-performance, non-comedogenic formulas with a minimalist aesthetic. Rooted in the founder's years of experience in the makeup chair, the brand was created in partnership with biotechnology company Amyris, utilizing sustainable ingredients like proprietary bioengineered botanicals and plant-derived squalane. The collection focuses on effortless, essential products designed for a luminous, “your skin but better” finish, with signature items including the Softlight Luminous Hydrating Concealer and the Cream Blush Refillable Cheek & Lip Color.