New Zealand-born, London-based designer known for rebellious, street-style-inspired womenswear and experimental, bold prints.
ORIGIN
United Kingdom
PRICE TIER
contemporary
New Zealand-born and London-based designer Rose Murdoch established her independent womenswear label after learning to sew from her mother and grandmother. The brand gained momentum during lockdown with made-to-order pieces, which led to being stocked by influential retailer SSENSE and transitioning into a full-fledged business creating seasonal collections since 2022. Drawing inspiration from London’s youth subcultures and the DIY fashion movement, the brand is recognized for its conceptual and rebellious approach to womenswear.