German streetwear brand known for clean lines and modern design rooted in nostalgic, emotionally-charged storytelling.
ORIGIN
Germany
PRICE TIER
luxury
Founded in 2016 by Stelios Theodoridis, ROUGH. is a German fashion label that channels ancestral heritage and urban youth culture into its designs. Based in Unna, the brand’s aesthetic is defined by a blend of classic, clean lines and a modern streetwear vernacular, drawing deep inspiration from the founder's pastoral Greek childhood. This nostalgic perspective results in emotionally charged collections that explore themes of memory, community, and the human experience through cloth and cut.