rounderbum

Rounderbum is a men's shapewear brand founded by Jonathan Diersing in 2015 to boost confidence by enhancing the male physique. The company specializes in undergarments that use patented technologies, such as removable foam padding and lifting bands, to provide volume and definition to the buttocks and other areas. After a successful 2018 appearance on \"Shark Tank\" and securing an investment from Kevin O'Leary, the brand gained significant exposure and expanded its product line. Today, its offerings include a variety of underwear styles like briefs, trunks, and boxers, as well as compression shirts, swimwear, and loungewear.\n\nRounderbum targets men who are looking for a non-invasive way to improve their body's appearance, offering a discreet solution that is comfortable enough for daily wear. The brand has also been featured on \"RuPaul's Drag Race\" and has developed a loyal following within the gay community. In addition to its primary online store, Rounderbum products are sold through major retailers like Macy's and Amazon. The brand also offers a sustainable collection made from eco-friendly materials like bamboo and modal.