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Founded in 2018 in Spain by photographer Nuria Val and beauty marketer Gabriela Salord, ROWSE is a plant-based skincare brand rooted in Mediterranean botany and modern formulation science. The founders, driven by a shared passion for holistic wellness and environmental respect, created the brand to offer a minimalist, non-toxic alternative to conventional beauty routines. ROWSE focuses on cold-pressed, organic, and vegan ingredients, emphasizing a 'less is more' approach that strips away unnecessary synthetics. The brand’s core product lines include multi-use face serums, botanical body oils, and solid shampoo bars, all designed to encourage a slower, more intentional beauty ritual. Signature items like the Winter Body Oil and Tangerine Cleansing Balm highlight the brand's sensory, plant-powered aesthetic.

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