roxanne first

Launched in 2018 by founder Roxanne ‘Rocky’ First, this London-based studio creates fine jewelry for everyday wear. Drawing on a South African and Italian heritage, the brand rejects traditional, formal jewelry codes in favor of playful, personal expression. First, who spent a decade in luxury marketing before returning to her family's roots in the diamond trade, designs for women who buy jewelry for themselves, not for special occasions. The collections are built around the idea of creating a personal stack, with pieces meant to be mixed, layered, and never taken off.

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