The original women’s surf brand known for its boardshorts, performance wetsuits, and beach-to-mountain lifestyle apparel.
ORIGIN
USA
PRICE TIER
mid
Launched in 1990 as the pioneering women's line from Quiksilver, Roxy was born from the water to serve a generation of female surfers previously overlooked by the male-dominated industry. The brand captured the spirit of beach culture by introducing the first dedicated women's boardshorts, an innovation that blended function with a distinctly feminine style and cemented Roxy's place in the market. Its collections are rooted in the pursuit of adventure, offering performance-driven swimwear, wetsuits, and snow gear that balance technical design with vibrant, expressive prints.