Pioneering Italian denim house known for its heritage details and authentic Made in Italy craftsmanship since 1952.
ORIGIN
Italy
PRICE TIER
premium
Roy Roger's is the first Italian blue jeans brand, founded in 1952 by Francesco Bacci, who established a foundational partnership with America's Cone Mills to bring durable denim to Italy. Rooted in the craft-focused culture of Florence, the brand translated American workwear into a symbol of style, becoming a cult favorite for its innovative and signature details. Key among these are the patented zippers on the back pockets, designed to secure belongings, a small front coin pocket, and a distinct black triangular logo. While denim remains its soul, the house has expanded to include full ready-to-wear collections for both men and women, encompassing everything from tailored chinos and jackets to t-shirts and knitwear.