Clean, California-inspired haircare brand founded by a celebrity stylist, known for lightweight, botanical-rich styling essentials.
ORIGIN
United States
PRICE TIER
premium
Founded in 2021 in Los Angeles by celebrity hairstylist Mara Roszak, RŌZ (pronounced "rose") is a clean, high-performance haircare brand rooted in the concept of "California ease." Drawing on her two decades of experience crafting effortless red-carpet looks for Hollywood clientele, Roszak developed the line to simplify styling routines without compromising on hair health. The brand debuted with its cult-favorite Santa Lucia Styling Oil, a lightweight, botanical-rich elixir designed to smooth frizz and enhance natural texture without weighing hair down.