rrl

Launched in 1993 by Ralph Lauren, RRL (pronounced “Double RL”) is a tribute to the rugged spirit of the American West. Named after Lauren’s own Colorado ranch, the brand was born from his passion for vintage Americana, creating clothing that embodies a sense of history and authenticity. RRL is defined by its dedication to high-quality, durable goods inspired by the workwear of 19th-century miners, ranchers, and military service members. Core products include meticulously crafted selvedge denim, often sourced from specialized mills in Japan and the US, alongside rugged outerwear, leather goods, and vintage-style shirts.

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