rta

Founded in 2013 by Eli Azran and David Rimokh, RTA, which stands for Road to Awe, is a Los Angeles-based brand built on a philosophy of self-expression and evolution. Rooted in the ease of LA and a touch of French sensibility, the brand channels a rebellious spirit through its collections. RTA began with womenswear, establishing a strong identity with elevated denim and leather, and expanded to include menswear in 2017. The brand’s aesthetic merges a glam-rock edge with streetwear, creating pieces that are both tough and refined.

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